Santangeli, A., Haukka, A., Morris, W. et al. What drives our aesthetic attraction to birds?.
npj biodivers 2, 20 (2023).
In a shell: Understanding our relationship with other species is crucial. This study
reveals
that people are most aesthetically attracted to smaller birds with
vivid colors and extreme ornaments. Unveiling the visual features underpinning our aesthetic attraction to
birds is a critical step towards optimizing conservation
Abstract: In the Anthropocene, the era when the imprint of humans on nature is
pervasive across the planet, it is of utmost importance to understand
human relationships with other species. The aesthetics of nature, and of
species, is one of the values that plays a role in shaping human-nature
relationships.

Birds are ubiquitous across the world. The beauty of
birds exerts a powerful tug on human emotions, and bird-rich areas
attract scores of eco-tourists. People naturally find some birds more
beautiful or interesting than others, but we currently lack a global
understanding of the specifics of what makes a species aesthetically
attractive. Here, we used a global citizen-science database on bird
attractiveness covering nearly all extant bird species, to show that
there are specific visual features that drive our aesthetic appeal for
some bird species over others. First, our aesthetic attraction is
highest for smaller birds with specific, vivid colors (e.g., blue and
red, and departing from brown-grey) and extreme ornaments (a long crest
or tail). Second, our aesthetic attraction is highest for species with
broad ranges, possibly because such species may be more familiar to us.
The features that make us attracted to a particular bird strongly align
with broad human visual aesthetic preferences in modern society.
Unveiling the visual features underpinning our aesthetic attraction to
birds is a critical step towards optimizing conservation (e.g., via
conservation marketing) and education campaigns, and leverage the
cultural ecosystem service potential of birds.